When Ad Optimizers Go Wrong
That’s odd
Link to the original.
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Comments
Why is this on your page? I don’t understand?
Is it the ad link gone bad?
comment by Terri on 2005-08-12 @ 10:39 am
It’s a story about a teacher sleeping with an underage student, and the add the website chose to display was of a young couple getting married.
Ads on web pages are often placed using a primitive form of keyword analysis to match ads to content (e.g. when looking at a restaurant review, I may be shown ads for food products). In this case, the optimization seems to have keyed on a word in the story that would suggest that a dream day with your significant other was a great ad to display. A bit of a mis-match don’t you think? One that I found a bit humorous. It’d be like a condom ad showing up in an article about rape or incest. Or birth-control ads showing up in an article about sextuplets.
I had to use a screenshot because not everyone will get the same ad displayed if they view the link.
comment by cameron on 2005-08-12 @ 11:12 am